We are HypeJoe

HypeJoe is an independent game studio based in São Paulo, building mobile-first games for a global audience.

Founded by Guilherme Martins, who came into games after more than 15 years building advertising and marketing agencies — and a lifetime as a hardcore gamer — the studio is built on a simple idea: brand, design, and gameplay are not separate disciplines. Our team — engineers, designers, artists, and game designers — works at the intersection of all three, with the ambition to build games for players around the world.

Our flagship project is UNIQKILLER, a top-down cross-platform shooter built for mobile, iOS, Android, and Steam. UNIQKILLER is also the foundation of a lifestyle IP that extends into streetwear, physical goods, and a community rooted in street culture and identity.